In 1990, Amazon made a commitment to the youth of New Zealand: to outfit you in the hottest board riding and fashion lifestyle brands from across our beautiful country and the vast world beyond.

Fast forward to 2006, when we teamed up with the Billabong Group. This partnership elevated Amazon, establishing us as the premier New Zealand retail chain with a focus on street and beach-inspired fashion. Our footprint now spans over 25 stores, with a dedicated team of over 300 staff members.

What sets Amazon apart is our unwavering dedication to delivering the best brands, the latest styles, and an exceptional level of customer service. Our vision is clear: we aspire to be the world's top destination for surf, skate, and fashion retail. With award-winning stores, an incredible team, and a lineup of New Zealand and global youth surf and fashion brands, we believe we're well on our way to achieving that goal.